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GoGreen Conference Austin


Lucia Athens | Chief Sustainability Officer, City of Austin

Lucia Athens

Lucia Athens, Chief Sustainability Officer for the City of Austin, has served as a leader in the green building movement for two decades. Recognized internationally as an authority on green practices, she is a licensed landscape architect as well as author of the book, “Building an Emerald City: A Guide to Creating Green Building Policies,” published in 2010 by Island Press. She began her career on the development team for the City of Austin’s Green Builder program, the first such program in the United States. Since then, she has served on many prestigious and policy-making boards including the National Board of Directors of the U.S. Green Building Council as well as chair of its Technical Committee on Site and Water Issues during the development of Leadership in Energy and Environmental Design (LEED) standards.

Mark Strama | State of Texas House of Representatives

Mark Strama

Mark began his political career working on Ann Richards’ successful campaign for governor in 1990 and went on to become chief of staff for State Senator Rodney Ellis. In 1995, he left government to become director of programs at Rock the Vote, where he helped register more than a million new voters. Soon after, he founded the first company to register voters online, which helped empower over 700,000 Americans to vote in the 2000 election cycle. In 2004, Mark campaigned for state representative in an attempt to return to politics and won by just a few hundred votes. Two years later he was re-elected with an overwhelming majority. His campaigns have earned national attention because of his effectiveness in registering voters and mobilizing young activists. Last session, Mark's third, he served as the Chairman of the Technology, Economic Development, and Workforce Committee and as a member of the Energy Resources Committee. He has fervently supported legislation in support of renewable energy and education, and hopes to continue being a leader on these issues in the years to come.


Lee Matecko | Global Vice President, Whole Foods

Lee Matecko

Lee is currently the Global Vice-President of Store Development with Whole Foods Market, and also co-leads the company Green Mission efforts. He has been with the company for 12 years, serving for nine years as the VP of Operational Finance, before moving into his current role in 2007. Prior to Whole Foods, Lee spent 15 years with the H-E-B Grocery Company, in store operations and financial leadership roles. He also spent time in public accounting and healthcare financial management.  Lee is a graduate of University of Texas, Austin, and received an MBA from University of Texas in San Antonio.

Marilee McInnis | Communications Manager, Southwest Airlines

Marilee McInnis

Marilee McInnis is a spokesperson for Southwest Airlines, the nation’s largest airline in terms of passengers carried. In addition to her reputation management duties, Marilee oversees Branded Entertainment; manages editorial content for the Company’s inflight magazine, SPIRIT; and directs the airline’s Green initiatives, including leading the “Green Team.” Marilee also spearheads the Company’s annual integrated reporting effort, the Southwest Airlines One Report™, which makes Southwest one of only a handful of U.S. companies publishing an integrated report and the subject of Harvard’s first case study on integrated reporting. Marilee was named by Fortune magazine as one of eight rising green stars at the world’s most admired companies. Marilee is an honors journalism graduate of the University of North Texas.

David Rockwood | Vice President, Community, GSD&M Idea City

David Rockwood

As Vice President of Community, David Rockwood is responsible for GSD&M Idea City’s national and local pro-bono efforts and charitable contributions. In addition, he serves as the liaison between the agency and community organizations. In his role, David contributes to and serves on the board of several Austin organizations including the Austin Advertising Federation, West End Austin Alliance, DREAMfund Austin and Texas Mamma Jamma Ride for Breast Cancer. He also supervises advertising campaigns for pro-bono clients including the American Red Cross, Texas Disaster Relief Fund, The Ad Council, Health Alliance for Austin Musicians, the U.S. Department of Energy and the US Department of Health and Human Services.

Elizabeth Frisch | CEO and Co-Founder, Culture Technologies Incorporated

Elizabeth Frisch

Elizabeth Frisch is the CEO and co-founder of Culture Technologies Incorporated, a management consulting firm started in 2002 providing state-of-the-art training and program development support to organizations who want to create environmental initiatives that transform their triple bottom line (people, profit, planet). Elizabeth has worked with over 50 different industries as well as local, state, and federal government agencies, NPOs/NGOs and military installations across the United States as a trainer, auditor, and program designer. She also dedicates part of her life as a Senior Trainer and Director of Development for A Nurtured World, Inc., a non-profit organization committed to ensuring that all people live environmentally sustainable and prosperous lives by providing transformational environmental education, leadership development and their award winning 1house at a time program.

Todd Hemingson | Vice-President Strategic Planning & Development, Capital Metro

Todd Hemingson

Todd Hemingson joined Capital Metropolitan Transportation Authority (Capital Metro) in September 2006 as Vice-President Strategic Planning & Development. In his current position, he leads Capital Metro’s planning, scheduling, analysis and rideshare departments. Todd has 17 years of broad-based transportation planning experience, including work at transit agencies in San Antonio and Vancouver, Washington, at the MPO in Houston and at the Texas Department of Transportation.

Liz Walker | Vice President, Marketing and Business Development; Image Microsystems

Liz Walker

Liz Walker is an award winning global marketer with interactive and behavioral marketing acumen – including a breadth of experience in the IT, reverse logistics/e-waste recycling, ad agency, biotech/pharma/device, and consumer electronics industries. Prior to Image Microsystems, Liz held the VP of Marketing berth for Austin, Texas based Patton Medical Devices where she developed and led the comprehensive global marketing effort for the i-port® injection port.

Justin Murrill | Global Sustainability Manager, Advanced Micro Devices (AMD)

Justin Murrill

Justin Murrill is the Global Sustainability Manager for Advanced Micro Devices (AMD). In this role, he designed, implemented, and now manages the company’s international award-winning commuter benefits program – Go Green. Prior to his role at AMD, Justin was the Director of Culture Technologies, Inc. and Senior Trainer at A Nurtured World, during which time he trained thousands of individuals from hundreds of organizations on organizational and/or personal sustainability. He has a Masters degree in Organizational Leadership and Ethics from St. Edwards University and is a published author on the US voluntary carbon market.

Rick Steele | Co-founder and CEO, NuRide

Rick Steele

Rick is co-founder and CEO of NuRide – the nation’s largest rewards program for people who drive a little less. NuRide currently has 50,000 members who have prevented over 100 million miles of driving by walking, biking, telecommuting, carpooling, vanpooling, taking a subway, train, bus, or ferry instead of driving solo. NuRide members have also earned more than two million dollars in rewards from hundreds of sponsors including nationally recognized brands such as Dick’s Sporting Goods, Chipotle, Quizno’s, Applebee’s, McDonald’s, Chick-fil-A, Panera Bread, Qdoba, Dunkin’ Donuts, and Jamba Juice. The NuRide service is currently available in eleven major U.S. markets.

Jane Baxter Lynn | Executive Director, U.S. Green Building Council Central Texas Balcones Chapter

Jane Baxter Lynn

Jane brings more than twenty years of leadership experience to the Central Texas chapter, having worked in senior positions for Fortune 500 companies, industry associations, quasi-government organizations, and most recently as a strategic business consultant at her own JBL Strategies. Jane has worked with a major construction and engineering company in South Africa, worked on building sites in Europe, has a father who was a civil and structural engineer, worked on green management processes (technology and otherwise) for the hospitality industry, and has just completed building a 5 star green rated home in downtown Austin.

Jim Walker | Director of Sustainability, University of Texas at Austin

Jim Walker

Jim Walker was appointed the Director of Sustainability for the University of Texas at Austin in April, 2009. The appointment furthers UT’s commitment to a greener campus and to integrating sustainable practices into daily operations, as well as to find solutions to challenges facing the campus and the broader urban area in which it exists. Jim works closely with the President's Sustainability Steering Committee and meets frequently with on- and off-campus stakeholders to extend existing sustainability efforts and identify new opportunities for collaboration. Since 2007 he also has been a Research Fellow at the Center for Sustainable Development at the University of Texas at Austin, School of Architecture.

David Thomas | Operations Manager, Austin Convention Center

David Thomas

David Thomas is a seasoned professional with over 20 years of experience in facility management. Using his MBA, CFM and LEED AP O&M credentials, David acts as Operations Manager for the Austin Convention Center Department which includes the Austin Convention Center, Parmer Event Center and three City of Austin parking facilities, overseeing more than 2,000,000 sq. ft. in facilities and managing a staff of 80.  David currently serves as President for the Austin Chapter of IFMA and is Project Manager for 2 City of Austin LEED EB projects.  Using these platforms to educate members of both the public and private sector on green initiatives, David strives to ensure that the City of Austin remains recognized as a leader in sustainability.

Teri Green | Conservation Program Manager, Texas Gas Service

Teri Green

Teri oversees the energy-efficiency rebates and educational, outreach and marketing activities of the program. Under Teri’s leadership, the Conservation Program has seen a 350 percent increase in customer participation counts and a 200 percent increase in total rebate dollars awarded in the last five years. More than 10,000 Austin-area residential and commercial customers participated in the program last year, which distributed nearly $1.2 million in rebates. The Conservation Program was recently recognized with a Marketing Best Practices Award from the Southern Gas Association. In 2010 the Program received the Silver Spur Marketing Award from the Texas Public Relations Association.

Jessica King | Solid Waste Services Division Manager for Strategic Initiatives, City of Austin

Jessica Kingpetcharat-Bittner

Jessica heads the Strategic Initiatives Division is responsible for Zero Waste program development, commercial waste reduction assistance, education and outreach, marketing, and long-range planning to implement the City of Austin’s Zero Waste Strategic Plan. In 2002, she received her Master in Public Affairs from the Lyndon B. Johnson School at the University of Texas and turned her attention to local environmental policy. In her 10 years of public service, Jessica helped shepherd numerous policy changes and ordinance amendments through the system. She has worked with a variety of organizations, generally each with opposing views, to reach common ground and achieve agreements to changes in policies and practices.

Nicholas Cole | President & CEO car2go N.A. LLC

Nicholas Cole

Nicholas Cole was named President & CEO of car2go N.A. LLC on September 1, 2009. As the head of this newly formed company, he is responsible for developing car2go operations in North America. Mr. Cole joined Daimler Trucks North America in 1997 when the Sterling Truck brand was introduced to the market. Subsequently, he has held a number of positions including Director of Vocational Sales and most recently, General Manager of Sterling Truck Corporation’s Southeast Region. Prior to Daimler, Mr. Cole had experience in the financial arena and with a national logistics services company.

Ross Johnson | VP of Product Development, Energy Xtreme

Ross Johnson

Ross Johnson Co-Founded Austin-based Energy Xtreme in 2006 and currently serves as Vice President of Product development. Before joining Energy Xtreme in 2006, Ross began conceptualizing many of Energy Xtreme’s core ideas as an energy broker at American Energy. He earned his bachelor’s degree in international studies from the University of Oklahoma.

Colin Rowan | Director of Communication, Pecan Street Project

Colin Rowan

Since 2008, Colin has managed communication for Pecan Street Project, a groundbreaking smart grid initiative in Austin, and was the lead author of the effort’s published report of recommendations. In 2006, he led Environmental Defense Fund’s communication campaign against TXU’s proposed coal plants in Texas, which culminated in early 2007 in a landmark environmental agreement between the organization and TXU’s prospective buyers. Colin has managed communication campaigns for politicians, businesses and the non-profit sector. He led national and regional communication efforts for Environmental Defense Fund, a national environmental advocacy group, promoting causes including endangered species preservation, air quality, ocean restoration and global warming. In 2006 he was selected by The Climate Project to train 1,000 citizen activists to present Al Gore's "An Inconvenient Truth" global warming slideshow in their communities. In addition to conducting the training, he presents the slideshow in venues across Central Texas.

Mike Watson | Director of Compliance, Dell Global Takeback Program

Mike Watson

In this role, Mr. Watson leads the development and implementation of Dell’s global recycling policies and procedures, including regulatory interpretation, service planning, vendor auditing and information systems implementation. He also is responsible for ensuring Dell’s compliance with federal, state, and local environmental regulations as they relate to computer recycling and reuse. Mr. Watson represents Dell on a number of industry, government and multi-stakeholder councils and working groups focused on environmental compliance in the technology industry. He also works within Dell as part of a cross-functional team focused on furthering Dell’s commitment to environmental responsibility, from customer purchase to end-of-life management, and is a recognized industry expert on the recycling and recovery of electronic products. Under Mr. Watson’s leadership, Dell has developed an alliance with several Goodwill Industries organizations to offer no-charge computer recycling to consumers.

Jose Beceiro | Director of Clean Energy, Economic Development, Austin Chamber of Commerce

Jose Beceiro

Beceiro works day-to-day with the City of Austin, Austin Energy, UT Austin Clean Energy Incubator, Austin Chamber Clean Energy Council, State of Texas, and the Austin cleantech industry in a collaborative effort focused on building Austin’s clean energy ecosystem. Beceiro and the Austin clean energy community are building Austin’s reputation as the “Clean Energy Capital of the World.” Beceiro also serves as a founding board member of the Pecan Street Project, Inc. organization. The Pecan Street Project is the nation’s most advanced and ambitious smart grid initiative. As the organization’s Treasurer, Beceiro coordinates with other PSP board members representing the City of Austin, Austin Energy, Environmental Defense Fund, and UT Austin on executing the PSP mission of designing and deploying a new energy delivery system in Austin, TX. Prior to joining the Austin Chamber, Beceiro worked as an economic development consultant for Austin-based AngelouEconomics where he developed comprehensive economic development strategies for regional and municipal economic development organizations as well as site selection services for private sector clients. Beceiro is a graduate of The University of Texas at Austin in economics with concentrations in mathematics, aerospace engineering, and finance.

Alan R. Bell | Director for Design and Construction, Seton Family of Hospitals

Alan R. Bell

Alan has over 30 years of experience in the design and construction of various types of facilities and has been with Seton since October 2004. Prior to joining Seton, Alan worked for more than six years at Dell Inc. as Facilities Manager/Corporate Architect. Alan holds a Bachelor of Architecture degree from the University of Texas at Austin.  He is a Registered Architect and Interior Designer in Texas, LEED accredited professional and a member of the American Institute of Architects, serving as President of the Austin Chapter in 2003. Alan is a founding director of the Austin Foundation for Architecture, and is currently sitting on the Board of Directors for the Texas Society of Architects.

Ron Heine | General Manager, Wind Energy Division; TECO-Westinghouse

Ron Heine

Ron has over 15 years of experience in leading large manufacturing and emerging high technology businesses and organizations across multiple functions. He currently works for TECO-Westinghouse heading up the Wind Energy Business Unit. He is tasked with the design, startup and operation of a state of the art 2MW Wind Turbine manufacturing facility located in Round Rock Texas. It is the first utility class wind turbine manufacturing facility in the State of Texas. Ron participates and has been recognized for his work with the EPA’s Energy Star and Climate Wise programs. He sits on the Clean AIR Force Technical Advisory Committee, The Clean Energy Council, and is a member of the Clean AIR Partners Program and Clean Energy Entrepreneurial Network. He is also native Austinite and a graduate from the University of Texas.

Kevin Tuerff | President, EnviroMedia Social Marketing

Kevin Tuerff

Kevin Tuerff is leading the charge for ethical green marketing, and those efforts have been highlighted in Brandweek and by U.S. News & World Report. He is a frequent guest lecturer on marketing and ethics at venues such as The American Academy of Advertising, the University of Oregon, and at his alma mater, the University of Texas at Austin. Among Kevin’s key client and project accomplishments: founding and launching America Recycles Day in 1997, a nationwide public-private partnership celebrated annually; overseeing the Dell, Inc., electronics recycling strategy and stakeholder engagement; and directing advertising campaigns for Green Mountain Energy Company, leading to a 70 percent sales jump in 2006. He has been honored by the Texas Public Relations Association as “Outstanding Texas PR Practitioner” and by the Austin Advertising Federation as “Ad Man of the Year.”

Jesse Herman | Owner, La Condessa

Jesse Herman

Mr. Herman has more than 10 years experience in the food and beverage industry. He started his career running the beverage department for the Sun Valley Company, operator of Sun Valley Resort in Sun Valley, Idaho. He was also instrumental in the development and expansion of Pangaea Lounge, a world famous lounge with roots in New York City that expanded to London, Marbella, Miami, and Singapore. He developed the concept for La Condessa, which opened in 2009 in Austin, Texas. Jesse's focus is on front of house operations, creative direction, and new business development. He has a B.S. in Business Administration from the Georgetown University School of Business, Cum Laude.

Valerie Davis | CEO & Principal, Enviromedia

Valerie Davis

Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Davis passionately speaks out about injecting ethics and authenticity into companies' sustainability programs and communications efforts. Davis’ led the Don’t Mess with Texas campaign to victory in the America’s Favorite Slogan Competition, beating Nike’s “Just Do It” and “Got Milk?" She is a speaker at water, energy, solid waste, health and advertising conferences, including the National Symposium on Market Transformation for the American Council for an Energy-Efficient Economy in Washington, D.C. She is a winner of the American Advertising Federation-Austin Silver Medal Award for outstanding contributions to advertising and furthering the industry's standards, creative excellence and responsibility in areas of social concern.

Matt Hollon | Environmental/Conservation Program Manager, City of Austin Watershed Protection

Matt Hollon

Matt Hollon is an environmental planner with the City of Austin’s Watershed Protection Department. He graduated from the University of Texas’ Community & Regional Planning Program and has worked in watershed planning in both the private and public sectors since 1990. His projects have ranged from development of water quality regulations to national stormwater structural control design and maintenance, to complex, large-scaled watershed management and restoration projects. He has focused on innovative and sustainable watershed protection strategies, such as rainwater harvesting, rain gardens, green roofs, and disconnected impervious cover designed to mimic natural hydrology.

Denise Lucas | Deputy Purchasing Officer for the City of Austin

Denise Lucas

Denise Lucas is a Certified Purchasing Manager with over 30 years of purchasing and contracting experience in general aviation, manufacturing, high tech, legal services and municipal government. She currently serves as the Deputy Purchasing Officer for the City of Austin, managing the areas of Contract Services, Materials Management and Distribution Services. Denise has an MBA in Business Management from St. Edwards University in Austin, TX and BS in Human Resources Management from Friends University in Wichita, Kansas.

Nicki Macfarlane | President, ProGraphix

Nicki Macfarlane

Nicki is President of ProGraphix, a large format printing company based in Austin specializing in retail, exhibit, event, and promotional graphics. Realizing the large quantity of waste created in her industry, Nicki was eager to commit to sustainable and innovative green business practices. Her primary focus is to encourage the use of materials that are recyclable, biodegradable, or are from renewable resources. She is in the process of receiving certification from the Sustainable Green Printing (SGP) Partnership. Nicki is from Austin and graduated with honors from the University of Texas.

Rachel Fagan | Senior Marketing Manager, Green Mountain Energy Company

Rachel Fagan

Rachel Fagan has over 18 years of experience in consumer marketing. She joined Green Mountain Energy Company in 2006 where she currently spearheads all brand strategy, media and research efforts across all divisions of the company. Previously, Rachel honed her business skills with several leading marketing organizations, including GSD&M/Idea City, The Pillsbury Company and Edelman Worldwide. She specializes in what makes consumers tick, having worked with globally-recognized brands such as Microsoft, Korbel Champagne, Pillsbury, Frito-Lay and Wal-Mart.

Ryan Beard | Municipal Account Manager, Texas Disposal Systems

Ryan Beard

Ryan Beard is a Municipal Account Manager with Texas Disposal Systems for 5 years. Passionate about diverting waste from the landfill, Ryan has had many successful recycling projects including single stream recycling programs at over 130 schools and composting collection programs at over 80 elementary schools. He was also instrumental in starting curbside green waste program in the City of Kyle (a first in Central Texas) and starting a city –wide multi-family recycling program in San Marcos, Texas (also a first in Central Texas). He also started Green Events Services, a program for collecting recycling and compostables at public and private events. Ryan graduated from Harding University in 1997. Ryan has been married 14 years to his wife, Ashley, and has a 5 year old son, Garrett and a 3 year old daughter, Scout.

Gregory Weaver | Executive Vice President, Catellus Development

Gregory Weaver

Gregory J. Weaver is Managing Director of Catellus Development. Based in Austin, Texas, Mr. Weaver also heads up the Robert Mueller Municipal Airport redevelopment project, a 700-acre, sustainable mixed-use development and nationally recognized public/private project in the heart of Austin. Mr. Weaver joined Catellus in 2000. He has assumed many roles at Catellus including spearheading redevelopment at Mueller and overseeing the development of Stapleton Business Center, a 300-acre, 3.5 million square foot industrial business park in Denver, Colorado (a portion of the 4,700-acre Stapleton redevelopment), and CirclePoint Corporate Center, a 65-acre, 1.3 million square foot office project in Westminster, Colorado.

Ron Van Dell | President and Chief Executive Officer, SolarBridge Technologies

Ron Van Dell

With more than 30 years of experience, Van Dell has an exceptional track record of success and proven leadership skills. Since joining the company in 2008, he has built the senior management team, repositioned the company’s strategy and identity, and brought in more than $15M in new financing. He is now leading SolarBridge in executing a very capital-efficient business model, as well as launching the company’s ground-breaking microinverter solution on the market. Before Van Dell joined SolarBridge, he served as president and CEO at Primarion, a mixed signal semiconductor company, which became the leader in digital power management in just four years, resulting in an acquisition by Infineon Technologies. Prior to Primarion, he served as president and CEO at Legerity, a privately held communications semiconductor company with $100M in annual sales, where he served as president and CEO. During his tenure, the company overcame the worst-ever downturn in its primary market to become the clear world leader in chipsets for wire line voice access – positioned to dominate the transition from traditional telephony to VoIP. Previously, Van Dell served as GM for Dell Computer’s Dimension product line with responsibility for worldwide home and small business desktop PCs.

Mitch Jacobson, Co-Director, ATI: Clean Energy Incubator

Mitch Jacobson

Prior to joining ATI as the Co-Director for the Clean Energy Incubator in July of 2009, Mitch was one of the founders and limited partners in the Angel Investment Group, Eyes of Texas Partners, LLC in 2000. For 10 years he was investing in and working with emerging technology companies as a limited partner, board member and consultant. Before that he was the Vice President of Sales & Operations for Tech Data Corporation in Clearwater, FL from 1996-1999. Prior to that, Mitch was will Dell, Inc for 8 years in a variety of executive positions. He ran Dell Direct Sales for 3 years before living in Europe for Dell assisting in the opening and running of many of the country IBUs. He then ran the Rest of World Organization for 2 years which included sales of Dell products through Distributors and Dealers in Latin America, Eastern Europe, Middle East, Africa and Asia. Mitch has been in the high tech business for the past 30 years. Mitch serves on a number of Clean Energy boards and committees in the Central Texas area including The Texas Foundation of Innovative Communities, The Greater Austin Chamber Clean Energy Council, The Greater Austin Chamber Federal and State Issues Committees & Co-chair of the Energy committees, The Pecan Street Project, Member & Vice Chair of the Clean Energy Alliance, and a member of TREIA.

Gail Vittori | Co-Director, Center for Maximum Potential Building Systems

Gail Vittori

Gail Vittori is Co-Director of the Center for Maximum Potential Building Systems, a non-profit sustainable planning and design firm established in 1975 engaged with strategic development, design, policy, education and research initiatives. She was the 2009 Chair of the U.S. Green Building Council’s Board of Directors, Founding Chair of the LEED for Healthcare committee, Convener and Co-Coordinator of the Green Guide for Health Care and co-author of Sustainable Healthcare Architecture with Robin Guenther. She was featured as an Innovator: Building a Greener World in TIME Magazine and was a Loeb Fellow at Harvard University's Graduate School of Design.

Christine Banks | Vice President of Environmental Business, Goodwill Industries of Central Texas(GICT)

Christine Banks

Christine Banks is the Vice President of Environmental Business for Goodwill Industries of Central Texas (GICT). The Environmental Business division operates computer recycling and retail facilities for three Goodwill organizations in Texas as well as GICT’s eBooks business line, recycling, new business development and the Goodwill Computer Museum. Christine is involved in a variety of volunteer activities including the steering committee for the Recycling Alliance of Texas Electronics Resource Recovery Council. She also coordinates her church’s involvement in the Interfaith Hospitality Network and is the Board Chair of the Religious Coalition to Assist the Homeless. She spends her spare time swimming, biking and running.

Paul Bundschuh | Vice President of Business Development, Ideal Power Converters

Paul Bundschuh

Paul Bundschuh is Vice President of Business Development for Ideal Power Converters responsible for business planning, funding raising and strategic partnerships. Mr. Bundschuh has been working in power electronics for renewable energy since 2008. Prior his he started several successful business lines in the semiconductor industry including both for Motorola and AMD in Austin. Mr. Bundschuh received a MBA from the University of Texas at Austin, as well as both Bachelors and Masters Degrees in Electrical Engineering from RPI.

Sheryl Cole | Austin City Council

Sheryl Cole

First elected in 2006, Sheryl Cole is the first African American woman elected to the Austin City Council. Sheryl is a past president of the Lee Elementary School PTA, a former Board member of Leadership Austin, the Austin Area Urban League, and Communities in Schools. Sheryl also served as Tri-Chair of the 2004 AISD Citizen Bond Committee, and was appointed by former mayor Kirk Watson to serve on the 1998 City of Austin Citizen Bond Committee. Re-elected in 2009, Sheryl has been the recipient of numerous community awards including the Texas Homeless Network Outstanding Community Service Award in 2010, the John and Kitty Holman Award from the National Alliance of Mental Illness Austin in 2010, and the 2007 Travis County Women Lawyer’s Association Pathfinder Award.

Susan Roothaan | Executive Director, A Nurtured World, Inc.

Susan Roothaan

Ms. Roothaan has over 25 years of experience in the environmental field ranging from teaching individuals how to reduce their environmental impact to conducting environmental audits for industry.  She has taught thousands of individuals and organizations throughout the United States and Mexico on varied topics from personal footprint reduction to industrial pollution prevention and Environmental Management Systems (EMS). She is published widely on many topics including organizational culture change, environmental cost accounting, and pollution prevention technologies. Ms. Roothaan is a certified ISO14001 Lead Auditor, holds a Master’s Degree in Chemical Engineering and a Bachelor’s Degree in Chemistry. In addition, she is the recipient of numerous awards, including the White House Closing the Circle Award for Greening the Government.

Kay Hammer | CEO, Dorsan Biofuels, Inc.

Kay Hammer

Hammer was the technical lead and co-founder of Evolutionary Technologies International (ETI), an enterprise software company that was the first spin-out from MCC, the first, for-profit computer research consortium in the U.S. (and an early tenant of ATI). Hammer has a significant amount of experience in technology transfer, starting as a section manager at Texas Instruments where she led the group that successfully productized a LISP-based prototype for natural language query for the TI PC. In addition to founding ETI and serving as its CEO for 15 years, Hammer is a Fellow of IC2 Institute, served as a visiting fellow at the Voinovich Center for Leadership and Public Affairs at the University of Ohio, and has served as a judge for both the international MOOT Corp and Idea to Product® competitions. Hammer is also the author of two books and over fifty articles on management and information technology.

Drew Johnston | Landis+Gyr Texas Smart Grid Policy Consultant

Drew Johnston

As a Smart Grid Policy Consultant for Landis+Gyr’s work in Texas, Mr. Johnston is facilitating policy, operational and technical research into smart grid standards testing, improved interoperability and electricity pricing models in Austin’s Pecan Street Project – an innovating smart-grid prototype across Water, Natural Gas and Electricity systems. This project is a collaboration of the Pecan Street Project Consortium made up of University of Texas, Austin Energy, Austin Water Utility, Texas gas Services, Environmental Defense Fund, and dozens of corporate stakeholders. Mr. Johnston worked on Phase I, Recommendations, and was a grant writer for Pecan Street’s successful ARRA-DOE Smart Grid Demonstration Program Grant. The Pecan Street Project is designed to serve as a test bed where innovative technologies and polices can be refined to solve peak energy demand, pollution impact of electricity and utility pricing structures for residential and commercial customers.

Brandi Clark Burton | Founder & Chief Inspiration Officer, Austin EcoNetwork & EcoNetworking

Brandi Clark Burton

Brandi Clark is a social entrepreneur, respected community leader and inspiring voice for change who focuses her energy on connecting people, information and resources. Her passion is promoting healthier people, communities, businesses and planet and she offers professional services to help others do the same. She has produced some of Austin's largest green festivals and has been a founder of events, programs and organizations, including It's My Park! Day, Citizen Gardener, and Austin CarShare. Her biggest community contribution has been to create the Austin EcoNetwork. The AustinEcoNetwork.com website and the EcoNewsletters weave together and promote Austin's green businesses, organizations, leaders, initiatives and news. Through her company EcoNetworking, Brandi provides consulting, project management and public speaking services.

Bill Nichols | Manager of Corporate Environmental Services, Applied Materials

Bill Nichols

An environmental scientist and industrial hygienist by education and professional experience, Bill manages Corporate Environmental Programs, Environmental Management System (EMS) programs and special projects for the Environmental, Health and Safety (EHS) Group at Applied Materials. Bill strives to ensure that Applied Materials remains a leader in environmental management and sustainability initiatives worldwide. In his “free” time, Bill supports youth education programs, school athletic programs and is a coach for youth sports teams. Bill holds a BS in Environmental Health Science from Ohio University, Athens, Ohio; and is currently pursuing an MS in Occupational Health and Safety, Environmental Management from Columbia Southern University (expected June 2012).

Kent Burress, CEO |Ronald McDonald House Charities of Austin & Central Texas

Kent Burress

Kent Burress joined Ronald McDonald House Charities of Austin and Central Texas in 2001. During his tenure the chapter has emerged as one of the most highly regarded organizations in the Austin area. Kent successfully led RMHC Austin through a $9.5 million capital campaign to construct a new 30 room House. He was instrumental in the design and construction management of the new House which is the first Ronald McDonald House to receive LEED Platinum Certification. Kent has his Masters in Social Work from the University of Texas at Austin and is a Licensed Clinical Social Worker. He has also successfully completed the RMHC Executive Program through the Center for Non Profit Management at Kellogg School of Management in Chicago. Kent has served on the Global Advisory Council of Ronald McDonald House Charities where he participated in the creation of RMHC design and construction guidelines for Ronald McDonald House facilities, and he continues to serve as a sustainable design resource for RMHC and the greater green building community.

Rachel Proctor May | Senior Research Analyst, Austin Energy Emerging Transportation Technologies Program

Rachel Proctor May

At Austin Energy, Rachel develops Electric Vehicle (EV) customer programs and pricing, including figuring out ways to leverage smart grid technologies to serve EV drivers. She was previously Policy Director in the City Council office of Brewster McCracken and helped develop the Pecan Street Project.

Julia Raish | Environmental Designer, Lady Bird Johnson Wildflower Center

Julia Raish

Julia Raish is the LID Program Coordinator and an Environmental Designer at the Lady Bird Johnson Wildflower Center, at the University of Texas at Austin. As LID program coordinator, Julia works on several projects including managing a series of LID workshops to train the design/development community on LID practices, creating a Texas-specific LID website and applies LID philosophies and practices to her consulting work. Her main interest is the sustainable management and integration of stormwater into all landscape scales. Julia holds an MS in Sustainable Design and an MS in Urban Planning.

Eric Schultz | Landscape Architect, The Austonian

Eric Schultz

Eric is experienced with a variety of sustainable techniques and has worked on some of central Texas’ most ambitious green projects. Eric played an integral role in helping Dell Children’s Medical Center of Central Texas become the world’s first LEED Platinum medical facility. The project, which sits on 32 acres that originally were part of the Mueller Municipal Airport and represents one of Austin’s largest redevelopment efforts, employs a reclaimed water irrigation system and native/adaptive plants that significantly reduce potable water needs. At The Austonian, a 56-story downtown high-rise, Eric and team members designed green roof terraces at the 10th and 55th floors that capture air-conditioning condensate for irrigation. These and many other projects have given Eric keen insight into the development of sustainable project approaches and systems.

Michael Hasler | Associate Academic Director, Supply Chain Management Center of Excellence, McCombs School of Business

Michael Hasler

Michael Hasler is a Lecturer at the Red McCombs School of Business at the University of Texas at Austin where he teaches both graduate and undergraduate courses in the Information, Risk, and Operations Management department. He is also the Associate Academic Director for the Supply Chain Management Center of Excellence at McCombs. The bulk of his experience in the auto industry was in Supply Chain and Operations, and he moved to the semiconductor equipment industry with Applied Materials in Austin, Texas. While at Applied he helped launch their Supply Chain Management activity, led operations for a $1 billion division, and was the Head of Global Materials Operations before leaving in 2003.

Maureen Scanlon | Austin Energy Green Building Commercial Program

Maureen Scanlon

Ms. Scanlon manages the Austin Energy Green Building Commercial Program and works directly with developers, owners, design teams and other building professionals to find best practice, sustainable, design & construction solutions. She assists project teams in achieving both Austin Energy Commercial Green Building ratings and USGBC LEED certifications for their projects. Ms. Scanlon was the co-editor of “Guidelines for a Sustainable New Austin Airport”; “City of Austin Sustainable Building Guidelines Volumes I, II, and III”, “Sustainable Building Sourcebook”, and the “Green Building Program Commercial Rating”. Maureen has a background in energy conservation and energy modeling. In her previous work with Austin Energy’s conservation programs, she provided direct energy engineering technical assistance to municipal, commercial, multi-family and residential customers.

Barry McConachie | Chief Executive Officer, Incenergy LLC

Barry McConachie

Barry McConachie is the founder and CEO of Incenergy, a smart-grid software solutions company. Incenergy provides the energy monitoring technology for the Pecan Street Project. Barry has over 20 years of business development experience, building and managing software, energy and communications companies.  Previously, as founder and CEO of MultiMedia Development Corporation (MMD), Barry led that company to become a leader in internet infrastructure systems, before executing a strategic merger with Efficient Networks (NASDAQ: EFNT), followed by the $1.5 billion dollar acquisition by Siemens. Subsequently he founded Global Climate Strategies (GCS); with the goal of mitigating climate change through energy efficiency, renewable energy and forestry projects. He is married with 3 children and has a carbon neutral commute in his electric vehicle.

Ronda Rutledge | Executive Director of Sustainable Food Center

Ronda Rutledge

Ronda Rutledge is the Executive Director of Sustainable Food Center in Austin Texas. She was appointed by city council to the Sustainable Food Policy Board of Austin/Travis County, where she participates on the Access and Wellness Committee. She was introduced to SFC as an affiliate consultant with Greenlights for Nonprofit Success. Prior to joining SFC, Ronda served as Executive Director of the American Indian Child Resource Center in Oakland, California. She was a two-year LeaderSpring fellow - a Bay Area leadership program for Executive Directors of nonprofit organizations. Ronda holds a Master’s degree in Counseling Psychology.

Sheila Morales | Architect, Team Leader, H-E-B Design & Construction

Sheila Morales

As Team Leader for H-E-B Design & Construction, Sheila leads special projects to research, test and implement retail design and construction strategies and technologies to achieve sustainable design and construction, design and construction innovation, cost and schedule reductions, and increased productivity. To accomplish these goals, Sheila builds and leads multi-disciplinary teams, drawing on internal resources in design, engineering, construction, estimating, procurement, facility management, environmental affairs, and public affairs, and external resources such as architectural, MEPR, and “green” consultants, utility partners, developers, and non-profits.

John Kelley | Vice President Property Management, Thomas Properties Group (Frost Bank Tower)

John Kelley

John is responsible for the management and operations of approximately 8 million square feet of office space in Houston and Austin, Texas. These commercial properties are generally high rise buildings in downtown and suburban markets. Notable properties in Austin are Frost Bank Tower, 300W6th, One Congress Plaza, San Jacinto Center and One American Center. John has been in the commercial real estate industry for over 25 years and throughout his career he has worked in the property management industry for Hines Interest, the Patrinely Group and Equity Office properties. He is an active member of Houston BOMA and was the former President in 2008, is currently on the board of the USGBC Gulf Coast Region, Texas BOMA, Houston NAIOP and the Westchase District. He is a CPM (certified property manager), a Texas licensed broker, and is a LEED AP. Also, John is the Houston BOMA board liaison for the Green Committee and is on BOMA International’s Sustainability committee.

Steve Barcik | CEO of FireFly LED Lighting, Inc.

Steve Barcik

Steve Barcik is an entrepreneur and engineer, with over 30 years in high technology companies and engineering. He has wide experience in semiconductor fabs, semiconductor manufacturing equipment, capital equipment, medical equipment, and consumer products. Steve is CEO and founder of FireFly LED Lighting, Inc. FireFly is his 5th start up, with previous start ups in engineering services, consumer products and life sciences. With FireFly LED Lighting Steve and the team will be providing energy saving lighting products. Products in the FireFly Lighting line include replacement bulbs, fixtures and solutions. Steve has won prestigious awards for positive action for the environment including the World Wildlife Fund Award for Environmental Excellence and the Governor’s Award for Environmental Stewardship. Steve received his Bachelor of Science in Mechanical Engineering from Virginia Military Institute, in Lexington Virginia, and is president of the Central Texas Alumni chapter.

Dan Kubala | Vice President of Marketing, Site Controls (a Siemens Company)

Dan Kubala

Dan brings more than twenty years experience in marketing, technology commercialization and public relations to Siemens, where he serves as Vice President of Marketing for Site Controls. Prior to Siemens, Dan was Director of Marketing for ClearOrbit, a leading supply chain software company, and Vice President of Marketing at NDE Environmental/Tanknology-NDE, which provides technology-based environmental services. Previously he was Technology Marketing Manager at the IC2 Institute, managing business strategy and market analysis for high-tech firms employing federal R&D in commercial applications. Kubala also worked as a Brand Manager for Gatorade Sports Drink. His technical background comes through experience as project leader on a software development team at Image Sciences Incorporated (acquired by Xerox) and as a software consultant to IBM. He holds a BA in Mathematics from the University of Dallas and an MBA from the University of Texas at Austin.

Jeff Hamilton | Director of EHS, Quality and Technical Training, Tokyo Electron US Holdings

Jeff Hamilton

Jeff Hamilton, Director of EHS, Quality and Technical Training for Tokyo Electron US Holdings, has been supporting TEL’s sustainable business practices and green initiatives since his return to the Austin headquarters in 2009 from a five-year assignment living and working in Tokyo supporting similar global operations. TEL supports local volunteer groups, such as the Clean Air Force of Central Texas and Keep Austin Beautiful, and most recently received the "Going Green" award from the Austin Business Journal. Tokyo Electron supports living and working in harmony with the environment and has developed a four part strategy to achieve TEL’s “Technology for Eco Life goals”: manufacture equipment for clean energy, enhance resource efficiencies in TEL’s products, manufacture equipment for energy saving devices, and continue to implement numerous Eco initiatives for TEL’s plants and offices around the world. Jeff is also responsible for ensuring TEL’s compliance with environmental regulations throughout the US.

Mark Tester | Director, Austin Convention Center Department

Mark Tester

Mark Tester is currently the Director of the Austin Convention Center Department, an enterprise department of the City of Austin. Tester, who has been in his current position since January 2008, oversees all aspects of both the Austin Convention Center and nearby sister facility, the Palmer Events Center. In 2009, the Austin Convention further enhanced its reputation as a leader in convention center technology when it became the official technology partner of South by Southwest, the film, interactive and music festival and conference held annually in Austin. South by Southwest Interactive focuses on emerging technology and has earned the festival a reputation as a breeding ground for new ideas and creative technologies, such as Twitter, which was launched at South by Southwest in 2007.

Douglas A. Allen | Executive Vice President/Chief Development Officer, Capital Metropolitan Transportation Authority

Doug Allen

Doug Allen joined Capital Metro in March 2008, bringing 30 plus years of transportation planning and development experience to Central Texas. As Executive Vice President/Chief Development Officer, Allen oversees all strategic planning, communications, marketing, community development and transit oriented development functions. Current projects under Allen’s leadership include the development of Capital MetroRail, the agency’s first commuter rail line; analysis of possible expansion of passenger rail service in other areas of the region; and the advancement of a bus rapid transit project, which was recommended for $38 million in federal funding through the Very Small Starts program.

Daryl Slusher | Assistant Director for Environmental Affairs and Conservation, Austin Water Utility

Daryl Slusher

Daryl Slusher serves as the Assistant Director for Environmental Affairs and Conservation at the Austin Water Utility. He has held that position since April 2007. Slusher has been involved in Austin government and politics for almost three decades. He served nine years as a City Council Member (1996-2005) and prior to that was a community organizer and then journalist/politics editor at the weekly Austin Chronicle. Throughout, Slusher has emphasized that a strong economy, social equity and environmental protection are connected and all work together.

Natalie Rose Marquis | Executive Director, Texas Solar Energy Society

Natalie Rose Marquis

As General Manager of Habitat Suites Hotel for the past 12 years, Natalie has hands-on experience implementing sustainable business practices and measuring the business, economic, and social successes that follow the decision to do business with a responsibility for stewarding the land and its occupants for future generations. She has marketed the hotel with “ecological consciousness in action” as its motto and its call to action. Ms. Marquis has taken an independent hotel and turned it into a nationally recognized model of sustainability. Habitat Suites is committed to encouraging, promoting and supporting ecological consciousness and is a charter member of the “Green” Hotel Association. Under Ms. Marquis’ leadership, Habitat Suites Hotel has received a compilation of the awards for its environmentally sustainable efforts including: Greater Austin Chamber of Commerce first ever environmental award, the “Greenbelt Award.” – 2006 and again in 2007; Co-op America National Green Business Leadership Award – 2005; Recycling Alliance of Texas Outstanding Sustainability Award – 2005; State of Texas Environmental Excellence Award – 2005; and Keep Texas Beautiful Business Award – 2005. Ms. Marquis is also the Executive Director of the Texas Solar Energy Society and serves on Eco-Rooms and Eco-Suites Board of Advisors.

Colin Pope | Editor, Austin Business Journal

Colin Pope

As Editor, Colin steers the publication’s content and newsroom to produce world-class news that is consumed by tens of thousands of readers every day -- most of which are C-level executives, civic and political leader who demand very much. His mixture of experience as a journalist, business and public relations expert — underscored by a passion to sustain and build upon everything that makes Austin so great — has allowed him to excel in his field. Colin has lived in Austin for more than 25 years, and that time and his fondness of the city has made him one of its greatest advocates. He has a rare and refreshing knowledge of everything that is Austin and he is often tapped by radio and television talk/news shows as a result. Colin never turns down a speaking engagement, and often entertains and informs rooms filled with hundreds of professionals eager to hear his free advice on how to deal with the media or hear about the latest market trends. He is a founding member of the annual RISE event, donates time to UT’s School of Journalism, ACC and the United Way, and he is a founding board member of the Austin Young Chamber of Commerce.

Mando Rayo | VP, Engagement, Cultural Strategies

Mando Rayo

Mando’s experience is deep rooted in the community and nonprofit sector. He specializes in building capacity & creating change with a focus on Hispanic Engagement, project management, leadership development & social innovation. Armando has over 13 years experience in community engagement, volunteerism & social media, and has developed innovative engagement strategies (grassroots to social media) multicultural programming and trainings for many nonprofits & businesses including, RISE Global, Hahn,TX, LIVESTRONG, Goodwill Industries of Central Texas, CASA of Travis County, OneStar Foundation, Active Life Movement and Austin Independent School District. He serves on the national Points of Light/Hands On Network’s Neighboring Taskforce, is a board member of TANO – Texas Association of Nonprofit Organizations, is a frequent panelist/presenter at local & national conferences (United Way of America, Points of Light Institute/Hands On Network, OneStar Foundation, Gov 2.0, Nonprofit Technology Empowerment Network, United Neighborhood Centers of America, Keep Texas Beautiful), and has been recognized in SXSW Interactive Awards, Texas Social Media Awards, Austin American-Statesman’s Top Blogs & the Austin (Twitter) List, Austin Social Media’s Top 100 List, Republic of Austin Best Food Blog and Austin Under 40 Awards.

Don Cook | Global Supply Chain Manager, National Instruments

Don Cook

Don Cook is a Certified Purchasing Manger (CPM) with 30 years of supply chain and operations experience with companies such as GE, Applied Materials and National Instruments. In his current role as Global Supply Chain Manager at National Instruments, he is responsible for leading the NI supply chain in understanding and developing their programs for citizenship. He is also responsible for the company’s corporate citizenship program in the areas of supply chain, manufacturing operations, IT, facilities and employee green teams. Don’s duties in supply chain operations include global logistics, trade compliance, inventory analysis and procurement support systems and procedures


Lyn Chasteen | Publisher, Austin Business Journal | Event Emcee

Lyn Chasteen

Lyn Chasteen is publisher of the Austin Business Journal. Her career in media spans 25 years as an account executive, advertising director and publisher. Chasteen first worked as an account executive with the Houston Post and general manager of Jacksonville Magazine. She joined American City Business Journals in 1992 as the advertising director in Jacksonville, and was promoted to advertising director in Dallas three years later. She was named publisher of the Austin Business Journal in November 1997. The Austin Business Journal’s parent company is American City Business Journals, which owns 40 business journals in major cities across the country.

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